The Ultimate Guide to Google Ads Bidding Strategies

Choosing the right bidding strategy is crucial for Google Ads success. This guide breaks down the different options and when to use them. Our Google Ads management service selects and optimises bidding strategies based on your specific conversion data and margin targets.

Key Strategies

• Target CPA: Optimize for a specific cost per acquisition. Best used once you have at least 30–50 conversions per month — the algorithm needs data to optimise effectively.
• Target ROAS: Maximize conversion value based on your target return on ad spend. Ideal for e-commerce where products have varying margins. Pair with our guide on Google vs Meta Ads to understand which platform benefits most from ROAS bidding.
• Maximize Conversions: Get the most conversions possible within your budget. The right starting point for new campaigns before switching to Target CPA once sufficient data is collected.