10 Technical SEO Mistakes Costing You Traffic

Even the best content won't rank if your website has underlying technical issues. Our technical SEO audit surfaces and fixes these issues systematically. Here are the most common mistakes we see across Indian business websites.

Common Pitfalls

• Poor Crawlability: Ensure search engines can easily access and index your pages. A misconfigured robots.txt or sitemap can block Google from discovering your content entirely — especially critical for D2C brands with large product catalogues.
• Improper Redirects: Avoid redirect chains and use 301 redirects correctly. Every extra redirect in a chain adds latency and dilutes link equity.
• Duplicate Content: Use canonical tags to consolidate ranking signals. E-commerce sites with filter parameters are especially vulnerable to this issue.
• Slow Core Web Vitals: Page speed directly affects both rankings and conversions. See our dedicated guide on Core Web Vitals for e-commerce for specific fixes. Our web development team handles the technical implementation.
• Missing Schema Markup: Structured data helps Google understand your content and enables rich results in search — a significant CTR advantage for local businesses competing in the Tricity area.