RetailDevelopment
Sub-2s Load Time & 40% Conv. Lift for a D2C Retailer
The Challenge: A slow, bloated legacy Shopify theme was causing massive cart abandonment.
< 2s
Load Time
+40%
Conv. Rate
The Challenge
The retailer's Shopify store had a 6.8 second average load time on mobile. Every 1 second of delay was costing them conversions. Their paid ads were driving traffic but the site was losing 70% of visitors before they even saw a product. Google PageSpeed score was 23/100.
Our Approach
01
Theme Rebuild
Complete Shopify theme rebuild from scratch on performance-first architecture.
02
Asset Optimization
Compressed and lazy-loaded all product images.
03
Script Cleanup
Removed 14 unnecessary third-party apps causing script bloat.
04
Checkout Optimization
Rebuilt checkout flow with conversion optimisation best practices.
The Results
< 2s
Load Time
+40%
Conv. Rate
94/100
PageSpeed
-70%
Bounce Rate