E-CommercePaid Ads
6.2x ROAS in 90 Days for an E-Commerce Brand
The Challenge: High CPA and severe creative fatigue on Meta Ads were eating into profit margins.
6.2x
ROAS
-42%
CPA
The Challenge
The brand was struggling with a high CPA and severe creative fatigue on Meta Ads, which were eating into their profit margins and preventing them from scaling their ad spend profitably.
Our Approach
01
Creative Refresh
Developed a new suite of high-converting ad creatives focused on user-generated content and clear value propositions.
02
Audience Segmentation
Restructured ad accounts to target high-intent audiences and implemented advanced retargeting strategies.
03
Landing Page Optimization
Optimized product pages to improve conversion rates and reduce bounce rates.
04
Bid Strategy Adjustment
Implemented value-based bidding to maximize ROAS and acquire higher-value customers.
The Results
6.2x
ROAS
-42%
CPA
+180%
Revenue
3.8%
CTR