Real EstatePaid Ads
480% Increase in Qualified Leads for a Real Estate Developer
The Challenge: Generating high-volume but low-quality leads from generic search campaigns.
+480%
Lead Volume
-35%
CPL
The Challenge
The developer was generating a high volume of leads from generic search campaigns, but the quality was poor, resulting in wasted sales effort and a low conversion rate.
Our Approach
01
Keyword Refinement
Shifted focus from generic keywords to high-intent, long-tail keywords specific to the developer's properties.
02
Ad Copy Optimization
Rewrote ad copy to highlight unique selling points and pre-qualify leads before they clicked.
03
Lead Magnet Creation
Developed targeted lead magnets (e.g., property brochures, investment guides) to capture higher-quality leads.
04
CRM Integration
Integrated lead generation campaigns directly with the client's CRM for seamless follow-up and tracking.
The Results
+480%
Lead Volume
-35%
CPL
+22%
Conversion
3.5x
ROI